WeAutomate

Ecommerce operations · Toronto

We run ecommerce operations.
Then we automate them.

For brands selling on Shopify, Amazon, Walmart and eBay: we take over orders, stock, shipping and marketplace exceptions, then automate the repeat work.

Most agencies advise. We come from operations: our founder runs the storefront, marketplaces, ERP, ads and shipping of an established Canadian retailer every day. What we fix for you, we fix on a live catalogue every week.

Thirty minutes on your store, your data and your channels. You keep the findings whether or not we work together.

Sample audit output
  • variants missing GTIN67 / 67
  • variants with no shipping weight9 / 67
  • collections with no description21 / 21
  • scripts on the homepage117
  • days since last blog post138
  • currency vs. shipping policyCAD only / ships US

Illustrative example of an audit report. Every line is a check you can run on your own store.

The expensive problems are almost never the visible ones

Your product data is quietly broken

Missing barcodes, no weights, duplicate tags. It doesn't look broken — it just means Shopping ads underperform and marketplaces reject you.

Two systems disagree

The store says one thing, the ERP says another, and somebody reconciles it by hand every morning. That person is your real integration layer.

You pay for tools you don't use

A review app, a page builder, an upsell tool, a B2B portal. Each is a monthly bill and a slice of load time, several doing the same job.

Growth means hiring

Every extra order costs more human time. That's the ceiling, and it arrives before the revenue does.

What we do

Four things, properly. Not twelve things listed on a page.

01

Orders & stock

Store and marketplace orders flow into your ERP without retyping. Anything that does not fit (an address that will not validate, a missing SKU, a payment hold) lands on an exception desk where a person decides. Stock feeds keep every channel in step, and oversells are caught before they ship.

  • Orders into NetSuite / ERP
  • Exception desk
  • Stock feeds
  • Oversell checks
02

Shipping & fulfilment

Rates, labels and tracking in one place. Tracking numbers go back to every channel automatically, and late or lost parcels surface before the customer has to ask.

  • Carrier rates & labels
  • Tracking back to every channel
  • Late & lost parcel alerts
03

Marketplaces & Amazon FBA

Amazon, Walmart, eBay and Wayfair run on product data, not enthusiasm. We build the catalogue, feeds and listings properly, plan FBA shipments, then keep listings, prices and stock fed.

  • Amazon CA & US
  • FBA shipment planning
  • Walmart, eBay & Wayfair
  • Listing content at volume
04

Systems & AI agents

Shopify, your ERP, carriers and marketplaces wired together, with AI agents built on Anthropic's Claude doing the repetitive work: catalogue data, ticket triage, reporting. A person approves anything that touches money or customers.

  • Shopify ↔ NetSuite / ERP
  • Custom Shopify apps
  • Agents built on Claude
  • Reporting that writes itself

One order, start to finish

What runs on its own, and where a person steps in.

  1. 01

    Order arrives

    Shopify, Amazon, Walmart or eBay.

  2. 02

    Into your ERP

    Checked against stock and price.

  3. 03

    Stock updated

    Every channel, within minutes.

  4. 04

    Label booked

    Best carrier rate for the parcel.

  5. 05

    Tracking sent

    Back to the channel and the customer.

  6. 06

    Exception desk

    Anything unusual waits for a person.

Refunds, cancellations and price changes always wait for your OK.

How we work

Foundations first. Advertising and email don't work until the data underneath them does.

  1. 01

    Audit

    Week 1

    We read your store, catalogue, tracking and channels — the actual data, not a questionnaire. You get the findings and the numbers behind them.

  2. 02

    Fix the foundation

    Weeks 2–5

    Product data, feeds, tracking, the plumbing. Unglamorous, and the reason everything after it works.

  3. 03

    Operate

    Ongoing

    Storefront, email, ads and marketplaces run as one operation. You approve anything that touches money or customers, and monthly reporting says what it cost and what it made.

Small on purpose

A small senior team and a lot of automation. The repetitive layer (catalogue data, feeds, listing content, reporting) is machine work, not junior work.

It also means you talk to the people doing the work. There is no account manager.

Systems we work in daily

  • Shopify & Shopify Plus
  • Hydrogen
  • NetSuite
  • Amazon Seller Central
  • Walmart Marketplace
  • eBay
  • Klaviyo
  • Gorgias
  • Google Ads
  • Meta Ads
  • Amazon Ads
  • FedEx
  • Claude (Anthropic)
  • Wayfair

Start with the audit

Thirty minutes. We go through your store, your product data and your channels, and tell you what's costing you money. You keep the findings either way.

  • No obligation and no pitch deck
  • Findings you can verify yourself
  • A written roadmap, whether or not you hire us

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